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Everything you need to engage your audience, all in one place.
For end-user use cases, we recommend these official partners to power your communication.
Select a currency and country to see real-time conversation rates. All rates are per 24-hour conversation.
A clear breakdown of billable WhatsApp conversations.
Message Type | Message Category | When can it be sent? | Delivered outside CSW* | Delivered inside CSW* | Delivered inside FEP** |
---|---|---|---|---|---|
Template Messages | Marketing | Anytime | Yes | Yes | No |
Authentication | Anytime | Yes | Yes | No | |
Utility | Anytime | Yes | No | No | |
Non-Template (Free-form) | Service | Only inside an open CSW* | N/A | No | No |
*CSW: 24-hour Customer Service Window, initiated by a user message.
**FEP: Free Entry Point conversations, initiated from Ads or Page CTAs.
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